Recently Stray Orbit were invited to collab with Knog to produce a dynamic social campaign for the relaunch of their highly successful classic bike light - The Blinder Road. We were tasked with creating a series of bold, type centric flow tiles that would entice user engagement and create a dynamic landing page during their promotional cycle. Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation.
Creative Direction: Louis Philo & Stray Orbit.
Design & 3D visualisation: Stray Orbit.
Rondo Ruut model: Szymon Kubicki.
Process + Mood
